There are several steps to a product launch campaign. Its marketing campaign should be planned well. You have to first identify what types of media channels your target audience uses to access information. Internet advertising is not always the only option. Sometimes offline marketing can deliver better results. With some projects, you have to market through both online and offline channels. It all depends on the type of product you are launching, type of campaign you want to run, and results you want to achieve.
The first step of such a campaign is to prepare the creative concept. Develop the communication and marketing strategies. Prepare the press notes because this traditional marketing option still has its relevance. Next comes identifying the platforms, channels and media where you want to advertise and market. You may have to put your product through testing and sampling by the journalists and influencers. It helps get the word out to a large number of people quickly and without spending high. All this process will ensure a successful launch of your product.