Virtually every advertising campaign needs an influencer marketing platform. It’s just like having a highly personable individual behind a company. By personifying the enterprise, the business becomes more popular.
Of course, the downside of this approach is when the spokesperson loses the edge or worse, falls from the pedestal. The corporation may recover by putting another person on the line. But sometimes, the losses may be impossible to recover.
The moral of the story? Selecting the celebrity for your brand requires a lot of hard work. Never cut corners. Hire sleuths if you must.
The lifeline of your business depends on it. Of course, always having a Plan B is a step in the right direction. And with this preparedness goes the thinking that nobody in the organization is indispensable including the founder.
In fact, as soon as an enterprise goes public, the sooner a kind of internal revolt takes place. And this not only occurs at the stockholders level, but the board as well.