LinkedIn is the most popular social network for professionals and provides a particularly focused market for certain lead generation efforts. The average user uses the site to stay informed about their industry, look for employment opportunities and seeks out tools and innovations to help with their work. If a business offers a solution to problems these users are having it can be a particularly fertile marketing environment.
LinkedIn lead generation can provide greater conversion rates. It is estimated that 20% of users of the site, for example, make purchasing decisions for the companies they work for. With over 500 million users, 260 million of which use the site regularly, the site also provides a huge number of potential leads. Using these figures, it means that over 100 million decision makers can be targeted that are able to take action on making a purchase. In fact, according to the site’s content marketing blog, over 80% of business-to-business leads that are generated through social media come from LinkedIn.